Advertising Industry Job Outlook
supplemental resource: Job Outlook by Profession
Competition for many jobs will be keen because the glamour of the industry traditionally attracts many more jobseekers than there are job openings.
Employment in the advertising and public relations services industry is projected to grow 8 percent over the 2008-18 period, compared to 11 percent for all industries combined. New jobs will be created as the economy expands and generates more products and services to advertise. In a competitive economic climate, firms depend on advertisers to reach consumers and steer them toward their products.
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Competition for many jobs will be keen because the glamour of the advertising and public relations services industry traditionally attracts many more job seekers than there are job openings. However, employment may be adversely affected if legislation, aimed at protecting public health and safety, further restricts advertising for specific products, such as alcoholic beverages and tobacco. The best job opportunities will be for job seekers skilled in employing the increasing number and types of media outlets used to reach an increasingly diverse customer base.
In addition to new jobs created over the 2008-18 period, job opportunities also will arise from the need to replace workers who transfer to other industries or leave the workforce.
Layoffs are common in advertising and public relations services firms when accounts are lost, major clients cut budgets, or agencies merge. Downturns in the economy also can result in significant layoffs.
Source: Bureau of Labor Statistics, U.S. Department of Labor, Career Guide to Industries, 2010-11 Edition
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